MCE – La Biosthétique International
7 Rue de Tilsitt
75017 Paris
La Biosthétique is synonymous with tradition, innovation, and excellence in hair and scalp care. Our heritage dates back to 1948 when the visionary Marcel Contier founded La Biosthétique in Paris. With his revolutionary approach and relentless pursuit of quality, he laid the basis for a company still considered the benchmark in the cosmetics industry today. Today, La Biosthétique pursues a 360° approach to holistic beauty and offers a comprehensive range of care products, from head and skin care, hair care, styling, coloration, and make-up.
The history of La Biosthétique is closely connected with the names Paris and Pforzheim. While the French capital is the cradle of our brand, Pforzheim in the idyllic Black Forest became our second home. The Weiser family took over the company after Contier’s death and has continued to run it with the same passion and dedication that Marcel Contier once inspired. To this day, our offices are located in the heart of Paris, where the La Biosthétique brand was founded.
Marcel Contier Export was founded by Marcel Contier in Paris in the 1980s to bring the internationally recognized products and philosophies of La Biosthétique to a global market. MCE acts as a bridge between our rich history and a future that will continue to be characterized by innovation and the highest quality. With research and production facilities in the Black Forest and our historic headquarters in Paris, we develop innovative yet traditional products.
Marcel Contier Export has committed itself to several key tasks:
We ensure that our trademark rights and recipes remain protected and are continuously developed.
We have worked intensively to develop and improve our formulas.
We promote the international marketing and promotion of the La Biosthétique brand to strengthen our presence and recognition worldwide.
With currently 35 partners worldwide, we are constantly striving to expand our network of distributors.
MCE owns all registered trademarks and recipes of the La Biosthétique Group. We manage intellectual property, including copyright and IP, and ensure that our heritage and our innovations are protected and developed.
At Marcel Contier Export, people and nature are the focus. We believe in the power of natural ingredients, scientifically based research, and tailor-made solutions tailored to the individual needs of our customers. Our products are the result of decades of expertise and continuous innovation.
Since 1948, La Biosthétique has shaped the world of beauty with a unique philosophy: »The Culture of Beauty«. This approach combines »bios« – life – with »esthetics« – aesthetic to promote natural beauty. We focus on sustainable production, environmental protection, and the promotion of a healthier lifestyle.
Our commitment to sustainability is reflected in all aspects of our work. We use high-quality, natural ingredients and follow the highest production standards. Our goal is to create products that are not only effective but also environmentally friendly. As a family company, we attach particular importance to long-term, trustworthy relationships with partners and employees.
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